Why written business plans matter CNN Money

Magazine Customer Service Home Business News Markets Personal Finance Real Estate Technology Small Business Luxury Fortune My Portfolio CNN.com Companies Economy International Corrections Pre market trading After hours trading Winners losers actives Bonds Currencies Commodities Money Magazine Retirement Mutual Funds Taxes Ask the Expert Money Best Places to Live Calculators Mortgage Rates Personal tech Big Tech blog Techland blog Sectors and stocks Fortune techs Tech Talk Ultimate resource guide Small biz makeovers FSB Fortune Technology Investing Management Rankings Main Create portfolio Edit portfolio Create Alerts Edit Alerts FORTUNE Small Business Why written business plans matter Plenty of entrepreneurs have leapt into new ventures without a formal business plan but experts say there s value in the drafting process. EMAIL PRINT DIGG RSS Subscribe to Top Stories feed rss.cnn.com rss money topstories.rss Paste this link into your favorite RSS desktop reader See all CNNMon! ey.com RSS FEEDS close By Fahmida Y. Rashid February AM EST sponsored by Ask FSB Get small business intelligence from the experts. Here s a chance for YOU to ask your pressing small business questions and FSB editors will help you get answers from the appropriate experts. Your name Your e mail address Your city Your state Select Outside U.S. Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Dist. of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Your questions Previous Q As include virtual .element ssi sections questionsforfsb archive . archive headlines.html More from FSB Oscar turn boosts sales ! Toy Fair breakout hits A little visit to Salt Lake City Current Issue FORTUNE Small Business Dear FSB Most entrepreneurial heroes started their business ventures without a business plan to see how viable their ventures would be. The current approach taught in MBA classes is to produce a viable business plan before undertaking a business venture. How relevant is the business plan these days Nhlanhla Damoyi Johannesburg South Africa Dear Nhlanhla Very relevant For every hero succeeding without a plan there are scores more who watched their business lurch from one crisis to another. You need to put more time upfront into planning as you won t have much time on the back end says Sean Wise a venture capitalist with Wise Mentor Capital a Canadian boutique advisory firm. If you are looking for outside funding from a venture capitalist a bank a government or nonprofit agency or an individual the investor will want to see what you want to do with your business idea and whether you have really thought it through. Investors care about all components of y! our business from delivery methods to legal restrictions or requirements to cash flow and taxes. So if you are not looking for capital then you don t need a business plan right Not quite. The business plan is a blueprint It provides direction and guidelines for the business. All the things the investor wants to know about you should think about too. Isn t your time energy and money as valuable as the investor s asks Wise. Why would planning be needed for them and not for you The business plan is helpful for supporting a loan application estimating what the company s worth defining business goals developing processes to reach milestones and evaluating ongoing programs for success. Plans show business owners if they are succeeding or failing. A business plan that will get you a loan Even if you don t write a formal plan taking the time to sit down and figure out what you will be doing is critical. You need to know if there s a market for your products or services and you need! to know what the startup costs and breakeven points should be. You also need to set realistic expectations regarding the financial potential of your idea. The business plan means more than just the pieces of paper and financial forecasts. It includes all the thinking that goes behind it says Wise. Okay say you ve had a business up and running without a plan for this long. Why bother doing it now All the things mentioned above still apply. The business plan will help identify any problem spots. Perhaps there are some problems keeping track of cash flow. Perhaps you need to outline a more effective marketing campaign. Perhaps you are expanding or branching out in to new areas and need a course of action. Just because you ve done fine so far doesn t mean a map can t be helpful for the rest of the trip. An easy way to get started is to use software packages like Business Plan Pro from PaloAlto Software that ask questions and completes a document. Banks and organizations helping out small businesses can also be helpful resources. However while sof! tware and consultants can be used to refine ideas and to ensure all key questions have been covered it is up to the business owner to make all the decisions. Writing a plan won t make the hurdles go away says Wise. But at least you will see them coming. Did you find a business plan beneficial to your business Tell us why or why not . Getting your business off the ground Help I need startup capital. More Small Business Google invests in India The Hot List The th president s trillion headache Ultimate family car picks k s Why they re no tax trap Top Stories Dancing with OPEC th president s trillion headache Stocks rally back on Ambac Bank chiefs pay gets the spotlight FDA approves Genentech s Avastin Photo Galleries Toy Fair breakout hits A look at small companies with a big presence at this week s Toy Fair extravaganza. more Stocks we love big dividends Sometimes it just feels good to get a little something back. Consider these five consistent dividend paying stocks for your! portfolio. more The family car Crossover appeal Don t want a gas hogging SUV Minivan too grim Car too cozy Then this ultra hot auto category may be for you. more Special Offer Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy Home Portfolio Calculators Contact us Newsletters Podcasts RSS Mobile Press Center Site Map Advertise with Us Magazine Customer Service Download Fortune Lists Reprints Career Opportunities Special Sections Conferences Business Leader Council Live Quotes automatically refresh but individual equities are delayed minutes for Nasdaq and minutes for other exchanges. Market indexes are shown in real time except for the DJIA which is delayed by two minutes. All times are ET. Time reflects local markets trading time. Intraday data delayed minutes for Nasdaq and minutes for other exchanges. Disclaimer Copyright c BigCharts.com Inc. All rights reserved. Please see our Terms of Use . MarketWatch the MarketWatch logo and BigCharts are registered trademar! ks of MarketWatch Inc. Intraday data delayed minutes for Nasdaq and minutes for other exchanges. All Times are ET. Intraday data provided by ComStock an Interactive Data Company and subject to the Terms of Use . Historical current end of day data and splits data provided by FT Interactive Data . Fundamental data provided by Hemscott . SEC Filings data provided by Edgar Online Inc. . Earnings data provided by FactSet CallStreet LLC

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SEMIPRO AND OTHER SPORTS SPOOFS Sports Spoofs ABC News

Sports News SEMI PRO AND OTHER SPORTS SPOOFS Sports Spoofs ABC News Posted on February Filed Under Sports ABC News SEMI PRO AND OTHER SPORTS SPOOFS Sports Spoofs ABC News hours ago Comedic actor Will Ferrell is known for his slew of sports spoofs. In his latest Semi Pro Ferrell stars as Jackie Moon the owner of the fictional Flint . WILL FERRELL LIVES HIS HOOPS DREAM San Francisco Chronicle all news articles Comments Leave a Reply Name required Email Address required Website XHTML You can use these tags Recently Written Australians show how to be good sports Financial Times The MTN. MountainWest Sports Network To Launch BYUCougars.com Texas State University names sports complex in honor of Darren Casey Bizjournals.com Four Major Sports Commissioners to Testify at Steroids Hearing Bloomberg New rule frustrates school sports stars New Zealand Herald SEMI PRO AND OTHER SPORTS SPOOFS Sports Spoofs ABC News Hamister invests in minor pro sports group Bizjournals

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Fox News Bill Hemmer Megyn Kelly to CoHost New Election Hour Broadcasting and Cable

Fox News Channel Feb. Karl Rove Joins Fox News Channel as a Contributor News Corp. Reports Robust Earnings in Fiscal Q Candidates Primp Networks Prep for Super Tuesday Talkback Blogs Podcasts Photos SUBMIT FEEDBACK to whom this may concern i have ast. tonya williams BC Beat Alex Weprin Deputy Online News Editor Broadcasting that might be a theme. Perhaps it will stick. We ll see. This being T. More VIEW ALL BLOGS Broadcasting Cable TechTalk Infinity Arrives In this edition of Broadcasting Cable TechTalk Senior Editor Glen Dickson discusses the U.S. arrival of Thomson Grass Valley s long awaited Infinity tapeless camcorder. Related Stories KVBC Las Vegas Is First U.S. Customer for Thomson Infinity Camera IBC Notes from the Show Floor Grass Valley Infinity Camera Still Not Ready Grass Valley Goes Tapeless VIEW ALL PODCASTS CNN s Democratic Debate Kodak Theater CNN hosts the first head to head debate between Democratic Senators Hillary Clinton and Barack Obama at L.A. s Kodak T! heater Jan. . The Schmooze Febrary A Lasting Legacy Schmooze The Schmooze VIEW ALL GALLERIES VIEW FEATURED GALLERY Advertisement ALSO BY THIS AUTHOR. . M Watch Penultimate Obama Clinton Debate on CNN ABC News Intensifies Efforts in North Korea NBC to Hold Nontraditional Upfront NBC News Goes To Classrooms Shuster to Return to MSNBC Prior to Democratic Debate in Ohio MORE B C NEWSLETTERS Click on a title below to learn more. Broadcasting Cable Today B C HD Update B C Telco IP Update B C Local Cable Advertising Sales B C Hispanic Television Update B C International Update B C TechTalk B C NewsCentral Fox News Channel will debut a new election centric series Monday. Hosted by America s Newsroom co hosts Bill Hemmer and Megyn Kelly America s Election HQ will air at p.m. weekdays. America s Newsroom has been on a ratings roll of late increasing in viewers and in the to year old demographic for February versus a year ago averaging . million viewers this month. SUBMIT FEEDBACK to ! whom this may concern i have ast. tonya williams MORE PRODUCT WIRE Advertisements SPONSORED LINKS dartAdTagLateBind About Us Advertising Info Submissions Site Map Contact Us Affiliate Links Reed Business Information a division of Reed Elsevier Inc. All rights reserved

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News Or Nancy Grace Headline News Viewers Have Voted With Their Remotes TV Decoder Media amp Television New York Times Blog

News Or Nancy Grace Headline News Viewers Have Voted With Their Remotes By Brian Stelter Nancy Grace left and Glenn Beck right have boosted the ratings for Headline News. CNN Three years after the attorney turned television personality Nancy Grace helped Headline News reinvent its prime time line up the verdict is in viewers prefer views to news at least at night. Thursday marks the three year anniversary of the re creation of CNN s sister network from an around the clock news wheel of headlines to a provocative prime time centered around personalities like Ms. Grace and the conservative radio talk show host Glenn Beck. Compared to the year before the revamped schedule debuted the ratings for CNN s sister network are up percent between p.m. and midnight from total viewers in to between and . Despite the gains Headline News still regularly ranks fourth among cable news networks behind Fox News Channel CNN and MSNBC. It was a huge experiment for CNN recalled Kenneth Jautz the ! executive vice president in charge of HLN. It was the biggest format change we ever had for any CNN network. For Mr. Jautz the ratings are validation of a risky and repeatedly ridiculed experiment. Headline News has zigged where CNN has zagged it has embraced the talk TV format popularized by Fox News at the same time that the primary CNN channel has resolutely avoided doing so. On her self titled p.m. show Ms. Grace relates personally to crime victims and spares no sympathy for alleged criminals or their defense lawyers Noam Cohen wrote in The New York Times in December . Mr. Beck who began hosting the p.m. hour in May is an unfiltered and occasionally incendiary commentator and comedian. The idea is that you offer viewers alternatives Mr. Jautz said. By offering more types of programming across our two networks we have a chance to attract more viewers to the group. According to CNN Ms. Grace was the fastest growing show on cable news in and Mr. Beck earned the same status! in . The third part of the revised Headline News strategy the entertainment hour Showbiz Tonight was the fastest growing show of according to the network. Headline News was starting from a relatively low base of course. In a year where political news is eclipsing all other subjects it remains to be seen whether Headline News can hold onto the gains. The network is likely to introduce another prime time program to complement Mr. Beck and Ms. Grace s hours after all the two shows are currently repeated at and p.m. respectively. Mr. Jautz would not say whether any changes are being considered. We are always looking to improve the network he said. Comment E mail this Share Del.icio.us Digg Facebook Newsvine Permalink comment so far. . February nd am It s why I don t watch headline news anymore. Grace and Beck are embarrassments. Posted by ken c Add your comments. Name Required E mail Required will not be published Comment Comments are moderated and generally will be posted if they are on topic and not abusive. For more information please see our ! Comments FAQ . Search This Blog All NYTimes.com Blogs Recent Posts February comments Ratings On Fox Idol Wins And Gives A Long Echo To Lyrics The results edition of American Idol lifted Fox to No. in the ratings on Thursday while giving a considerable boost to the network s other singing competition Don t Forget the Lyrics. According to Nielsen s estimates . million viewers tuned in at p.m. for American Idol the night s top rated show. Following it at Don t . February comments CBS Will Beam.Uh That is Stream Star Trek And Other Classics Star Trek and other classic TV shows are now available for streaming on CBS.com. Paramount Do you miss the original Star Trek Melrose Place or god help us MacGyver CBS is putting some classic television series online on CBS.com and across the company s audience network of distribution platforms. The first three seasons of Star Trek the . February comments And The Emmy For Best Promo Goes To. The National Academy of Television Arts and Scienc! es is introducing two new Emmy Awards categories for the producers and editors who create commercials one for an episodic message encouraging viewers to tune in for a specific show and one for an institutional message publicizing the network . The academy first considered adding the categories last spring. . February comments Ratings Forecast For The Academy Awards If advertisers had it their way the five best picture nominees for Sunday s Academy Awards would be blockbusters. In recent years the ratings for the show have improved when the nominated films were widely popular and have fallen when they were not Stuart Elliott writes in today s New York Times. The biggest audience in the last . February comments News Or Nancy Grace Headline News Viewers Have Voted With Their Remotes Nancy Grace left and Glenn Beck right have boosted the ratings for Headline News. CNN Three years after the attorney turned television personality Nancy Grace helped Headline News reinvent its prime time line up the verdict is in viewers prefer views to news at least ! at night. Thursday marks the three year anniversary of the re creation of CNN s sister network from an . Comment of the Moment Sure people watched Moment of Truth but I ll be surprised if most of them choose to tune in again next week. The show is ultimately boring. Like other Fox reality shows Are You Smarter Than a Fifth Grader and Don t Forget the Lyrics this one is dragged out beyond belief. JK Moment of Truth More Proof That We Like to See People Squirm Popular Tags rock minutes abc advertisers advertising american gladiators american idol amptp cbs charles gibson clips cnn colbert report comedy central criminal minds csi cw dancing with the stars deal or no deal desperate housewives fox fox news golden globes greys anatomy heroes house jay leno jeff zucker jon stewart katie couric kid nation late show with david letterman law and order msnbc nbc nbc universal ncis nielsen politics private practice samantha who showtime strike super tuesday the office tonight show wga ! whats on whos watching why it matters Program Guide TV Listings Find TV listings with this easy to use program guide . Times Topics The Conglomerates Use Times Topics to research media companies. NBC Universal News Corporation Walt Disney Company Viacom Time Warner CBS Corporation Comcast Contact TV Decoder Brian Stelter the lead contributor to TV Decoder is a media reporter for The New York Times. Posts Profile E mail bstelternytimes.com About TV Decoder TV Decoder is a guide to television what s on who s watching and why it matters. Brian Stelter covers the day s on screen and behind the scenes developments with insights into Nielsen ratings and the machinations of the TV industry. Monthly Archives Select Month February January December November October September Feeds Home World U.S. N.Y

Source: http://tvdecoder.blogs.nytimes.com/2008/02/21/news-or-nancy-grace-headline-news-viewers-have-voted-with-their-remotes/


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How to Drive More Traffic to Your Blog on Weekends

Home Browse by Topic Brand SherpaStore Open Access Members Only Home Free Reports Search powered by WebSideStory powered by Visual Sciences Interact Free Newsletters Book Giveaway Post a Job Post Creative Member Login Free Trial Buyer s Guide Listing Customer Service Browse New Headlines Topics SherpaBlog Summits Benchmark Guides Brands Named People Named Job Listings Job Seekers Free Reports Membership Members Only Home Membership Tour Group Discounts Member Login Free Trial Buyer s Guide Listing Customer Service FAQs About Sherpa Testimonials Partnered Research Vendors we use Affiliates Your Privacy Need help Have a suggestion Comment Feb How To How to Drive More Traffic to Your Blog on Weekends Email to a Colleague Post a Comment Permanent Link Print Version FreeNewsletters Forward to a Colleague Send this article to a friend or colleague Your Name Your Email Required but will not be posted online. We value your privacy. Colleague s Email Any Comments Post a Comment Note ! Comments are lightly moderated. We post all without editing as long as they are a related to the topic at hand b do not contain offensive content and c not an overt sales pitch for your company s own products services. Your Name Your Organization Your Email Required but will not be posted online. We value your privacy. Your Comments To help us prevent spam please type the numbers you see in this image to the right. Please Note Your comment will not appear right away article comments are a moderated forum. SUMMARY Many B to B bloggers have a problem Most of their readership disappears on the weekends. Who wants to read industry news and analysis when they could be skiing golfing or going to the beach One blogger bucked that trend with a content strategy that reflects the spirit of the weekend and traffic is up . Leads for the company have increased and they ve solidified their position as a thought leader. Most marketers want to spend their weekends with family or friends ra! ther than thinking about ways to get more leads what keywords to buy or how to plan that next big email campaign. Rob Stokes CEO Quirk and GottaQuirk blogger was in that situation about months ago. His technology and marketing blog attracted plenty of traffic during the week but almost no visitors on the weekend. Our traffic graph was just up and down up and down up and down. Good traffic during the week nothing on the weekend. What did Stokes do He reversed the weekend wane by featuring viral videos. Every Saturday and Sunday he posted a funny video with a critique of the clip s chances of spreading across the Web. The laid back still somewhat industry related content worked and now GottaQuirk s weekend traffic is up four fold. Weekend blogs now attract of the typical weekday traffic as opposed to the previous and weekdays have grown substantially as well says Stokes. Because of the traffic Stokes and his team have solidified their expertise in the industry and they ve seen an increase in leads. A really big global brand called me up said I v! e been reading your blog for about six months. We really need to chat. That s the kind of person who if I called I wouldn t be able to talk to. It s about keeping top of mind awareness demonstrating your opinion leadership and keeping a dialogue going. Does your website need a shot in the blog on the weekend Here are seven tips from Stokes Tip . Remain true to your brand Weekend content still depends on your audience. Blogging about promotional videos works for Quirk because it s an Internet marketing agency. If you take a silly example someone that sells tractors if they had a blog about tips or best practices about your tractor. Well Farmer s Weekly a popular South African magazine has a cartoon every week that s funny to farmers Stokes says. Someone at the John Deere blog could find a couple funny cartoons and even a video that s more laid back and irreverent. Tip . Stay focused on your mission Don t let lighter weekend content throw you. Stay focused on your blog s miss! ion which is to build credibility not just get a few laughs. Remember Your audience still wants to see a video that relates to the mission of your blog. There s plenty of other places to get videos Stokes says. There s sites that specialize in cool videos. I don t think we get readers who are just looking for cool videos. Tip . Be transparent When Stokes and his team announced the first viral video weekend in November the post was direct see hotlinks below . They noted that o Viral clips would be shared o The clips were intended to attract weekend traffic o Readers could submit their favorites This strategy helped prevent readers from getting confused or turned off by the sudden change in tone and focus. GottaQuirk s post let readers know that no one needs to read heavy industry analysis over their Sunday morning coffee. Stokes asked readers for submissions to ensure that the blog still delivered content they wanted. Tip . Conserve content You don t have to feature videos in a week just because you found them that week. Save them to distribute! over time unless they re time sensitive . This will save you from having to dig up content or use weaker content when you re tapped out. It will also allow you to focus on the more important parts of your business. Stokes usually features two to four videos every weekend rarely more than eight. Because of the increase in traffic weekend content has become easier to find. Also viral seeding agencies GottaQuirk s readers and members of his team submit videos found during their regular Web surfing. I don t think we ve had to go looking for a video in a year. Tip . Share content in your newsletter If you send email newsletters put some of the lighter weekend content in them as well. The video content has gained quite a bit of traction Average clickthrough on a video post is . . Average clickthrough on a regular article is . . Tip . Run the good and ignore the bad If you manage a successful blog you probably get pitched by agencies and PR people. When you change your weekend st! rategy you might be pursued by a new group of media hounds. The best strategy for dealing with new pitches is to run the good content and ignore the bad. Stokes gets pitches from viral marketing agencies and others hawking video content. He has been approached by hot shot agencies with big budgets and bad content. As soon as you start putting up average content people will lose interest. Tip . Don t expect more comments Don t expect your blog community to be completely engaged just because you change your weekend approach. Readers will still be more interested in commenting on your heavier duty weekday content. We definitely don t get as many comments on the weekend. GottaQuirk s readers are focused technology and marketing that s why they started coming to the blog in the first place. They will be more willing to provide thoughtful commentary about an advertising network for instance than a funny video. Useful links related to this article Creative samples from GottaQuirk http www.marketingsherpa.com cs gotaquirk study.html Quirk eMarketing h! ttp www.quirk.biz Email to a Colleague Post a Comment Permanent Link RSS FreeNewsletters See Also Business technology marketing Blogging x x x x x x x x x x F x x E x F Email Marketing Delivered by ExactTarget MarketingSherpa Inc. ISSN Editorial HQ MarketingSherpa Inc Main St

Source: http://www.marketingsherpa.com/article.html?ident=30339


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In Case You Dont Get Enough of Me and God Help Us Both if You Dont

Check out In a Garden State Caridad Svich s interview with me a Jonathan Kalb s excellent and thoughtful site HotReview . Posted by Jason Grote at PM Labels Links New Jersey Personal History Plugs Theater comments Post a Comment Newer Post Older Post Home Subscribe to Post Comments Atom The Reluctant Mr. Jason Grote A diary screed by a playwright screenwriter. I am not English. For more info on me click here About Me Jason Grote I am sorry. View my complete profile Blog Archive February Saturday Random In Case You Don t Get Enough of Me and God Help U. A Long Overdue Response on New Play Development Allow Me To Make Your Day Part January Stop Plan Mexico Two readings Allow Me To Make Your Day Amusing Search Terms Roundup Vote Augusto Boal for the Nobel Peace Prize MLK s Beyond Vietnam Dr. Martin Luther King Jr. Day events Saturday Night Random An open letter for the person who is searching for. 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Kala Radiohead In Rainbows The Black Lips Good Bad Not Evil Os Mutantes Everything is Possible The Best of Os Mutantes The Sonics Here Are The Sonics Bad Brains Bad Brains Devendra Banhart Rejoicing in the Hands St. Vincent Marry Me Flaming Fire When The High Bell Rings The Coup Party Music Ted Leo The Pharmacists The Tyranny of Distance Ultimate Dolly Parton The Staple Singers This is Gospel Vol

Source: http://jasongrote.blogspot.com/2008/02/in-case-you-dont-get-enough-of-me-and.html


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