Google CEO Eric Schmidt came out earlier this week saying that he hasn t yet figured out the perfect solution for making money from online video. His comments come after Google s earnings report revealed that the . bn acquisition of YouTube is yet to reap the kind of financial rewards that were hoped for. But across the board advertising in online video is something that still hasn t been addressed properly and the PCTV market is going through an interesting phase. Lack of content has already forced the once heralded Joost to retreat to the US and niche content areas. Hulu is doing well with content but finding many of the same issues with advertising as the rest of the market. Meanwhile others such as Vuze are hoping that a technology advantage in delivering high def content will help them gain cut through. But while different online video providers are fighting to carve out their own niche none has yet addressed the major issue for driving advertising revenue and that is f! inding a genuine format and solution that works for advertisers and educating them about it. Schmidt was typically cryptic about what answers Google has planned saying only that top secret new products would be launched this year and that the advertising format whatever it is will be valuable to consumers as well as advertisers themselves. He insisted they will go far beyond the in line text ads overlays and top and tail ads that are already common with online video. Until then plenty of others are just playing catch up and trying to squeeze more value out of a model that is far from perfect. Warner Bros has just announced that it will offer its DVD film titles online on demand on the same day they release the DVDs which is progress but a long time coming. Will Google come to the rescue Possibly related posts automatically generated About Volvo taking advertising risks with Google video ad format Visible World Partners With SpotXchange to Deliver Targeted Online Video Ad. O! nline Marketers See No Signs of a Recession No the Sky s Not Falling on Google Says ComScore No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic e mail address never displayed HTML allowed Name required Mail will not be published required Website Your Comment Blog at WordPress.com . Benevolence theme by Theron Parlin. Syndicate entries using RSS and Comments RSS . This theme contains valid XHTML and CSS
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